Hello

Louise Moberg

Creative director.
Product designer (UI/UX).

Awarded full scale designer with +15 years of experience within brand building and creative communication, specialised in purpose driven communication with a big heart for sustainability.

Current position: Design Lead at Improvin’ with the ambition to create the world’s strongest climate tech brand and enable sustainably produced food for the future.

SAY HI!

hejlouisemoberg@gmail.com
+ 46 72 564 10 03

CURRENT POSITION

Improvin’
Design Lead, sep 2022 – present

Improvin’ is a Stockholm-based climate tech company that provides a software that helps food companies reduce greenhouse gas emissions and increase biodiversity impact of their value chains. As Design Lead, I’m in charge of our award winning product design (UI/UX) and branding.

EXPERIENCE

Prime Weber Shandwick
Creative Director, aug 2017 – 2022
Art Director, aug 2015 – aug 2017

Momentum McCann
Art Director, 2012–2013

Raket web agency
Art Director, 2012

Freelance
Designer, 2008–2015

Internship
Forsman & Bodenfors, 2014
TBWA Stockholm, 2014
Happy F&B, 2012


EDuCATION

Berghs School of Communication
Advertising - Art Direction, 2013-2015

ARU certification      
Ansvarig reklamutgivare (ARU), 2015

Reklamakademien / YRGO Göteborg
Advertising and marketing, Art Director, 2009-2011

University of Gothenburg 
Media and communication science, 30 hp, The department of Journalism (JMG), 2009

Berghs School of Communication
Graphic design intro course, 2008

RELEVANT

iF Design Award Gold winner 2024
User Interface category. Read more.

The Guldägget Jury
Part of the Activation, Audio & Integrated jury, 2021

Berghs School of Communication
Course coordinator and lecturer, PR students, 2018

KTH Royal Institute of Technology
Lecturer Purpose driven communication, 2017


AWARDS / nominations

Magnet Awards
100 Wattaren
Sabre
Cannes Lions
The One Club / Young Ones Award
iF Design Award
Spinn
Månadens Resumé
+ more


CLieNtS

McDonald’s
Essity (Libresse, Tena)
Ericsson
Electrolux
Sverige för UNHCR
KTH
Swedbank
Stockholms stad
Järvaveckan
Philips
Canal Digital
ICA-gruppen
Subway
Trygg-Hansa
+ more